9 Charming Towns In South Carolina That Could Star In A Hallmark Christmas Movie

Dusty Rhodes • December 21, 2021

South Carolina is rich in history, beautiful beaches, friendly inhabitants, and many other good things, but snow is not among them. However, the lack of white precipitation in no way dampens the Christmas spirit in South Carolina’s towns, nor does it make those towns less worthy of Hallmark Christmas movie town status.


In the same way, each town has its own look, feel, and story; each also has its own individual Christmas vibe. With so many delightful destinations from which to choose, deciding among them is impossible. But here is a small sampling of shining South Carolina towns where all your Hallmark Christmas movie dreams can come true.

1. Greenville


America’s friendliest town, Greenville, ratchets up the welcoming warmth and hospitality at Christmas. Twinkling tree-lined sidewalks on Main Street. Santa gliding down the street in his motorized sleigh (a converted 1993 Ford Aerostar). Ice skaters doing some gliding of their own at a mini replica of Rockefeller Center. These are a few of Greenville’s favorite things, and the Hallmark movie style happenings just keep on coming.


Christmas carolers in the streets, dozens of giant brightly decorated trees at local hotels for the annual Festival of Trees competition, as well as a community Hanukkah celebration and Menorah Lighting create a full holiday experience. Of course, Greenville holds a parade and a Kringle Holiday Market featuring artisan vendors, rides, entertainment, visits with Santa, food, and a biergarten at Fluor Field baseball stadium. 


Pro Tip: Stay at the Westin 4 Diamond Poinsett Hotel. In front of the building stands a statue of South Carolinian, Joel Poinsett, who brought a certain popular Christmas plant to America.

2. Aiken


A visit to Aiken is a joy any time of year, but during the holidays, this charming equestrian town becomes the ideal spot to star in a Hallmark Christmas movie. Even the horses trot into the holiday spirit during the Hoofbeats And Christmas Carols Parade through downtown. Horses and carriages, as well as dogs walking their humans, create a festive mood, with community caroling following the parade.



Santa at the Depot gives the little ones the chance to tell him how good they’ve been at the Aiken Visitors Center and Train Museum with festive holiday decorations, music, and a special gift for each child.


The annual Aiken Jaycees Christmas parade, Night of 1,000 Lights, and a leisurely ramble through brightly lit garden paths at the Annual Christmas in Hopelands event bring locals and visitors together to celebrate the warmth and joy of the holidays. More such opportunities can be found at the Christmas Craft Show and Christmas Crafts at the Farmers Market, where shopping and camaraderie go hand in hand.

3. McCormick


For a pretty town with a population of less than 3,000, McCormick makes the holiday season shine with big-time celebrating, just like in a Hallmark Christmas movie.


To help everyone get into Hallmark movie mode, the 2021 Holiday on Main (HOM) Christmas Parade has as its theme “Cultivating a Hallmark Christmas.” Of course, Santa is primed and ready for fun and photos.


The Holiday Market at the Cotton Gin, featuring local and regional artisans selling unique handcrafted creations, as well as the Festival of Trees at the Grist Mill make excellent use of McCormick’s historical sites.


Santa and his elves assist in the tree lighting ceremony. And everyone is counting the days to the Chamber of Commerce Cookie Walk. A $10 advance ticket purchase buys over 25 individual cookies or baked items from participating local businesses.


Pro Tip: You can download a digital version of the HOM brochure and flyers.

4. Myrtle Beach


Who says you can’t have a Hallmark Christmas at the beach? Certainly Santa doesn’t, and neither do the Myrtle Beach locals and visitors who make Christmas merry in this coastal town.


Begin with Winter Wonderland at The Beach, a holiday event featuring a covered outdoor ice-skating rink, a walk-through lights experience, and other holiday happenings at the Burroughs and Chapin Pavilion Place. Then take in the magnificent display of The Great Christmas Light Show, where you can drive through over 2 million sparkling lights at the North Myrtle Beach Park and Sports Complex.


The Christmas Show of the South, a Myrtle Beach tradition, brings the warm spirit of Christmas to life with music, comedy, and dance.

5. Murrells Inlet


One of the oldest and smallest towns on the Grand Strand, Murrells Inlet was once a quiet fishing village. Today, it is a popular spot for vacationers. But during the holidays, Murrells Inlet emits a definite Hallmark Christmas movie vibe.


The highlight of the season is Nights of a Thousand Candles at Brookgreen Gardens, a wondrous extravaganza of over 2,800 hand-lit candles and countless sparkling lights illuminating the magnificent sculpture gardens. Visitors stroll the pathways, marveling at the seasonal lighting and decorations. Each evening, guests can enjoy the Lighting of the Trees at 6:45 p.m. at the Leonard Pavilion.


At the annual Santa Crawl on the MarshWalk, revelers meander the boardwalk along a natural saltwater estuary, enjoying beverages and dinner specials at MarshWalk restaurants. MarshWalk is also the location for the annual Christmas Parade.


Pro Tip: Myrtle Beach lies 20 minutes from Murrells Inlet, making a double dose of holiday fun a realistic goal.

6. Manning


Quiet streets lined with stately oaks and antebellum homes make historic Manning a delight to visit. Located approximately 65 miles from South Carolina’s capital of Columbia, this picturesque town could star in a Hallmark Christmas movie. 


Manning may not necessarily be a beehive of organized activity during the holidays, but the town is brightly illuminated, lovingly decorated, and full of warmth and whimsy. It’s the ideal location for a relaxed, unhurried holiday.


Every year, Manning’s residents gather to enjoy the Parade of Lights, which rolls through town spreading cheer right after Thanksgiving. Lighted trees cast their merry glow on Manning until early in the New Year.


“Don’t Get Your Tinsel in a Tangle” is the Carolina Dance Academy’s annual Christmas spectacular. The festive evening begins with an energetic gymnastics program and concludes with a lively dance performance.

7. Abbeville


The delightful little town of Abbeville knows how to think big. It’s home to the Abbeville Opera House and Parson’s Mountain Recreation Area. Abbeville also knows how to put on the kind of holiday celebration that would fit into any Hallmark Christmas movie. 


This town goes all out to support local businesses, especially during the holidays. Handmade for the Holidays is an arts and crafts festival featuring items produced by local vendors. Christmas Market is a 2-day open house, family-friendly event at Crate and Quill, featuring holiday shopping, live Christmas music in the courtyard, and sweet treats.


The Abbeville Annual Christmas Tree Lighting involves more than flipping a switch. Holiday entertainment, hot cocoa, and cookies, all provided by local businesses, infuse the event with warmth and cheer.


The friendly folks of Abbeville look forward to their annual Breakfast with Santa, a traditional hometown Christmas parade, the Cookie Walk, and the Ugly Christmas Sweater Wine Walk. Wouldn’t you?

8. Pendleton


4 miles from the college town of Clemson, Pendleton feels like a different world. Life moves at a slower pace, no one is a stranger, and the town’s history is fascinating. So, the transformation into a Hallmark Christmas movie town for the holidays is, like Pendleton itself, smooth and gentle.


Every weekend from late November to mid-December finds Pendleton residents at the Christkindlmarkt, a quaint, European-style Christmas Market on the town’s historic Village Green. Important holiday shopping becomes less stressful amid the bright, cheerful sights, sounds, and smells of the market. A live, 40-foot Christmas tree watches over shoppers as they purchase original hand-crafted ornaments, indulge in local treats, and sip holiday beverages.


Locals turn out in force for the annual Christmas Parade and the tree lighting in the square. No grinch in his right mind would even dream of trying to steal Christmas from Pendleton.


Pro Tip: Drop into Mama Rae’s Ice Cream Shoppe for a special Christmas hot chocolate decked out with whipped cream and two candy canes arranged in the shape of a heart.

9. Rock Hill


The town of Rock Hill can keep visitors busy for days, especially during the holidays. Old Town magically transforms into ChristmasVille, an award-winning holiday village and outdoor art festival that makes for excellent Hallmark Christmas movie material.


Locals and visitors engage in over 70 Christmas-themed events that keep them in the Christmas spirit. Horse-drawn carriage rides, carolers, a gingerbread house making contest, children’s activities with Santa, and ice skating, are only a few of the many delights individuals and families can enjoy.


The festival is held in honor of Vernon Grant, whose magical art graced many children’s books. However, he is best known for his creation of SNAP! CRACKLE! and POP! characters for Kellogg’s Rice Krispies cereal brand. Vernon Grant is still an important figure in his former home of Rock Hill. His charming illustrations of gnomes, elves, and Santa make their cheery appearance throughout the festival.




Source: Travel Awaits


Dusty Rhodes Properties is the Best Realtor in Myrtle Beach! We do everything in our power to help you find the home of your dreams. With experience, expertise, and passion, we are the perfect partner for you in Myrtle Beach, South Carolina. We love what we do and it shows. With more than 22 years of experience in the field, we know our industry like the back of our hands. There’s no challenge too big or too small, and we dedicate our utmost energy to every project we take on. We search thousands of the active and new listings from Aynor, Carolina Forest, Conway, Garden City Beach, Longs, Loris, Murrells Inlet, Myrtle Beach, North Myrtle Beach, Pawleys Island, and Surfside Beach real estate listings to find the hottest deals just for you!

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Here’s Where To Start if You’re Selling and Buying at the Same Time

By Dusty Rhodes • August 3, 2026
If you’re a homeowner getting ready to move , one question usually comes first: should you buy your next home before you sell, or sell your current house before you start looking? There’s no single right answer. The best call depends on your finances, your local market, and your timeline. And a trusted agent can help you weigh all of it. But in a lot of cases these days, selling first puts you in the stronger spot. The Advantages of Selling First Selling is usually the trickier half of a move today, so getting it done first clears your biggest hurdle. And that’s especially true right now , because there are more homes for sale than there are buyers, which means houses are taking longer to sell than they did a year or two ago. So how does leading with your sale pay off? Let’s start with the money. 1. You Won’t Get Stuck Paying Two Mortgages Buy before you sell, and you could end up carrying two mortgages at once. And especially since houses are staying on the market longer these days, that overlap may drag on for more time than you’d planned. And if unexpected repairs come up, it could get even more expensive. Selling first takes that risk off the table, so you’re not multitasking homeownership. As Ramsey Solutions puts it: “It’s best to sell your old home before buying a new one to avoid unnecessary risks and possible headaches.“ 2. You Can Use Your Equity To Fuel Your Move This is always true, but one of the biggest perks of selling first is that you’ll know exactly how much money you’re walking away with. And one of the big figures that matters in that conversation is how much equity you have in your current place. Equity is basically your house’s value minus what you still owe on your mortgage. And it adds up fast. According to Realtor.com , homeowners who’ve been in their home for 5 years have about $180,000 in equity on average. And those who’ve had their home for 6-10 years? They have over $340,000. After you sell, you can use that money to cover your down payment or even buy your next home in cash. And knowing that profit up front helps you plan your next move. 3. Your Offer Will Be Hard To Pass Up When your house is already sold, you don’t have to make your offer contingent on that sale. In a market where buyers are taking their time, that’s exactly what a seller wants to see. Picture it from the seller’s side. If their house has been sitting for a while, they’ll gravitate toward the offer most likely to close without a snag. That can also give you room to ask for a little more, like repairs, since a motivated seller would rather keep things moving than lose you and wait for another offer to come in. Your agent can help you make the most of your upper hand in that scenario. Is There a Catch? Selling first has its tradeoffs too, and it helps to see the pros and cons side by side before you decide. Here’s a quick breakdown based on information from Zillow (see visual below) : 

7 Reasons to Use Real Estate Drone Photography for Your Listing

By Dusty Rhodes • July 26, 2026
Online listing photos often shape a buyer’s first impression of a home. They want to understand the home’s setting, the size of the lot, and what makes the property unique before deciding whether it’s worth a visit. That’s one reason real estate drone photography has become a popular addition to many listings. That said, aerial photography isn’t a must-have for every home. Whether you’re selling a home in Houston, TX or listing a rental in Asheville, NC , knowing when to use this style of professional photography can help highlight the features that matter most to buyers. Here are seven situations where real estate drone photography can make a listing more compelling. Key takeaways: Best for homes where the setting is part of the selling point. Shows lot size, layout, and nearby amenities at a glance. Helps buyers visualize features that aren’t visible from the ground. Less valuable for standard homes on small lots. Should be performed by a licensed drone operator following local regulations. 1. The property sits on a large lot or acreage Large properties are difficult to capture from the ground. Aerial photos show the property’s full footprint and help buyers appreciate how much land they’re getting. Bradley Harkey, owner at LuxRE Photos , says drone photography is especially valuable for homes with room to grow. “Drone photography can really be essential when you are selling a home with a lot of land. A view from above can showcase the potential even when it’s not exactly obvious from the ground.” He says buyers often struggle to picture what an undeveloped yard could become. “Oftentimes an unprepped backyard can just look like a bunch of weeds to a potential buyer, but when seen from above, you can visualize where that pool can go, or that basketball hoop, or that go-kart track you always wanted as a kid. Some homes have so much potential, but it’s hard to see between the weeds.” Whether it’s acreage, an equestrian property , or simply a spacious backyard, aerial images help buyers see the property’s potential. 2. The home has waterfront views or scenic surroundings Some of a home’s best features aren’t visible from the front yard. Waterfront access, mountain views, wooded privacy, and distinctive architecture all benefit from an elevated perspective. Doug Smith, principal and founder of Houzpics LLC , explains, “Aerial photography is especially valuable for waterfront or estates with large, feature-rich lots, multi-story architecture, and homes with scenic surroundings. Aerial images help buyers understand the property’s layout and highlight features that traditional ground-level photos may not fully capture.” Rather than focusing only on the home, aerial photography showcases the entire setting.

Psychology says people who keep going back to the beach aren’t just relaxing, they may be restoring something deeper

By Dusty Rhodes • July 21, 2026
Some people enjoy the beach. Others seem drawn to it. They choose beach vacations over city breaks. They find excuses to visit the coast whenever they can. They feel calmer the moment they hear waves crashing or catch sight of the ocean on the horizon. Friends and family may joke that they're "obsessed" with the beach, but psychology suggests there may be more happening beneath the surface. For many people, a love of the beach is not simply about sunshine, swimming, or beautiful views. Research suggests that coastal environments may provide something the modern brain desperately needs: a chance to recover from constant mental demands. Attention Restoration Theory may explain the attraction to the beach One of the most influential explanations comes from Attention Restoration Theory, developed by environmental psychologists Rachel Kaplan and Stephen Kaplan. The theory suggests that everyday life requires large amounts of what researchers call directed attention. This is the mental effort people use to focus during meetings, answer emails, ignore distractions, make decisions, navigate traffic, and manage responsibilities. Over time, directed attention becomes fatigued. Natural environments appear to affect the brain differently. The Kaplans proposed that nature creates a state known as soft fascination. Instead of demanding concentration, environments such as beaches gently hold attention without effort. As a result, the brain gets an opportunity to recover from mental fatigue . For frequent beachgoers, this may help explain why a few hours by the ocean often feels more restorative than an entire day spent indoors. Research on blue spaces supports the idea Psychologists and public health researchers often use the term blue spaces to describe environments that contain visible water, including oceans, lakes, rivers, and coastlines. Over the past decade, a growing body of research has linked blue-space exposure to improved psychological well-being . A 2020 research, Blue space, health and well-being: A narrative overview and synthesis of potential benefits, led by environmental psychologist Mathew White has found that people who spend more time near coastal environments often report better mental health and higher life satisfaction. The authors propose that water environments may improve mental health through several connected pathways: Increased physical activity (people walk, swim, or move more near water) Psychological restoration (reduced mental fatigue and stress) Social interaction (waterfronts often encourage gathering and recreation) Environmental effects such as improved air quality and aesthetic satisfaction Importantly, the review also highlights that blue spaces share similarities with green spaces (like parks and forests), but water environments may have unique psychological effects due to their sensory characteristics and emotional associations. Why the ocean feels different from other environments Many people report feeling calmer almost immediately when they arrive at the beach. Psychologists believe part of the reason may be the unique combination of sensory experiences. The sound of waves is rhythmic and predictable. The horizon creates a sense of openness. The movement of water captures attention without overwhelming it. Unlike social media feeds, traffic, news alerts, and crowded urban environments, the beach provides relatively low levels of cognitive demand. In simple terms, the ocean gives the brain less work to do. That reduction in mental effort may help explain why people often describe feeling lighter, calmer, or more clear-headed after spending time near the water. Place Attachment Theory says beaches can become part of identity For some people, the connection goes beyond relaxation. Psychologists study a concept known as place attachment, which refers to the emotional bond people develop with specific locations. Certain places become connected to family memories, childhood experiences, important life events, or feelings of belonging. Over time, the beach may become more than a destination. It becomes part of a person's identity. This may explain why some individuals return to the same stretch of coastline year after year, even when countless other travel options are available.