How Do Real Estate Agents Get Paid? Understanding commission structure

Dusty Rhodes • September 14, 2026


If you're buying or selling a home in Myrtle Beach, SC, one of the questions you're likely to have is: How do real estate agents get paid?


Most people have heard about “real estate commission,” but the actual process can be confusing. Who pays the commission? How much does a real estate agent make? Does the seller pay the buyer's agent? Are commissions negotiable? And what has changed with the recent real estate industry rules?


The short answer is that real estate agents are generally paid through commissions or other compensation agreed to as part of the real estate transaction. However, how that compensation is structured can vary depending on whether you're buying or selling, the agent's agreement with the client, and the negotiations between the parties.


If you're considering buying or selling a home in Myrtle Beach, Carolina Forest, Conway, North Myrtle Beach, Murrells Inlet, or anywhere along the Grand Strand, understanding how real estate commissions work can help you make better decisions.

Here's what you need to know.


How Does Real Estate Commission Work?


Traditionally, real estate agents are compensated based on a percentage of the home's sale price.


For example, if a home sells for $400,000 and an agent's agreed compensation is 3%, that would equal:



$400,000 × 3% = $12,000


However, it's important to understand that there is no universal “standard” real estate commission rate.


Compensation is negotiable and can vary based on the agent, brokerage, services provided, property, market conditions, and the agreement between the agent and client.


This is one reason you should have a conversation with your real estate agent about compensation before signing an agreement.


Who Pays the Real Estate Agent?


This is where things can get confusing.


There are typically two agents involved in a residential real estate transaction:


  • The listing agent, who represents the seller
  • The buyer's agent, who represents the buyer


Each agent has a separate relationship with their client and may have a separate compensation agreement.


When You're Selling a Home


As a seller, you enter into an agreement with your listing agent that explains the services they will provide and how they will be compensated.


The listing agent may provide services such as:

  • Developing a pricing strategy
  • Preparing the property for market
  • Professional photography
  • Creating the MLS listing
  • Marketing the property
  • Digital advertising
  • Social media marketing
  • Coordinating showings
  • Communicating with buyers' agents
  • Negotiating offers
  • Managing contract deadlines
  • Coordinating inspections and repairs
  • Helping navigate the closing process


The exact services vary by agent and agreement.


When You're Buying a Home


If you're purchasing a home, you'll generally enter into a written buyer representation agreement with your real estate agent.

That agreement should explain how your agent will be compensated.


Depending on the transaction, the buyer's agreed compensation may potentially be paid by the buyer, paid or contributed toward by the seller, or handled through another arrangement permitted by the agreement and applicable rules.


The important point is this:


Don't assume the seller automatically pays your buyer's agent's compensation. Discuss it with your agent before you start shopping for homes.


Can a Seller Pay the Buyer's Agent?


Yes, a seller may agree to contribute toward a buyer's agent's compensation as part of negotiating the transaction.


This is different from assuming that the seller is automatically responsible for paying the buyer's agent.


The parties can negotiate different terms as part of an offer.


For example, a buyer might make an offer that requests the seller contribute a certain amount toward the buyer's transaction costs, which could potentially include agreed buyer-agent compensation where permitted.


Whether the seller agrees is part of the negotiation.


This means that buyer-agent compensation can become part of the overall financial conversation when negotiating a home purchase.


Are Real Estate Commissions Negotiable?


Generally, yes.


Real estate commissions and other forms of agent compensation are negotiable and are established through agreements between the agent and client.


That doesn't necessarily mean you should automatically choose the agent offering the lowest fee.


Instead, consider the value you're receiving for the compensation you're paying.


For a seller, that might include:

  • How the home will be priced
  • Marketing strategy
  • Photography and video
  • Online exposure
  • Advertising
  • Showing strategy
  • Communication
  • Negotiation skills
  • Contract management
  • Local market knowledge
  • Experience handling problems when they arise


For a buyer, it may include:

  • Understanding your needs
  • Finding appropriate properties
  • Access to homes
  • Market analysis
  • Negotiating the purchase
  • Identifying potential concerns
  • Coordinating inspections
  • Managing the transaction
  • Helping you navigate the contract and closing process


The cheapest agent isn't necessarily the agent who will save you the most money.


Does a Real Estate Agent Get the Entire Commission?


No.


This is another common misconception.


When you see a real estate commission amount, that does not necessarily represent the amount of money the individual real estate agent takes home.


A real estate agent may work under a brokerage and have a commission split or other financial arrangement with that brokerage.


There may also be business expenses involved, including:

  • Marketing
  • MLS and association expenses
  • Photography
  • Signs
  • Insurance
  • Technology
  • Lead generation
  • Advertising
  • Gas and vehicle expenses
  • Office expenses
  • Transaction-related services
  • Taxes


So if an agent earns a $10,000 gross commission on a transaction, that does not mean the agent puts $10,000 in their pocket.


What Is the Difference Between a Realtor and a Real Estate Agent?


You'll often hear people use “Realtor” and “real estate agent” interchangeably, but they're technically not the same thing.


A real estate agent is a licensed professional who can represent buyers and/or sellers in real estate transactions.


A REALTOR® is a real estate professional who is a member of the National Association of REALTORS® and agrees to follow its Code of Ethics.


Not every real estate agent is a REALTOR®.


Regardless of the title, what matters when you're choosing an agent is whether that professional is a good fit for your particular transaction.


How Much Does a Real Estate Agent Make on a $500,000 Home?


This is one of the most common questions people ask.


The answer depends on the compensation agreement.


For example, if an agent's agreed compensation were 3% on a $500,000 transaction:


$500,000 × 3% = $15,000


But remember: this is the gross compensation amount before any brokerage split, business expenses, taxes, or other costs.


Also, a real estate transaction can involve compensation for more than one professional, depending on the agreements between the parties.


That's why it's misleading to simply look at a home's sale price and assume an agent is taking home a particular percentage.


Do Real Estate Agents Get Paid If a House Doesn't Sell?


Usually, real estate agents are paid when a transaction closes, but the answer depends on the specific agreement between the agent and client.


Listing agreements can contain different provisions regarding compensation, cancellation, protection periods, and other circumstances.


Before hiring a real estate agent, read the agreement and ask questions about exactly when compensation is earned and when it is payable.


A reputable agent should be comfortable explaining this to you.


What Changed With Real Estate Commissions?


The way real estate compensation is discussed and handled has changed significantly in recent years.


One of the biggest changes is that buyer-agent compensation is no longer displayed on REALTOR®-owned MLSs in the same way it historically was, following the National Association of REALTORS®' settlement practice changes that took effect in August 2024.


Buyers are also generally required to enter into a written agreement with their agent before touring a home, depending on the circumstances and applicable rules.


These agreements explain important details, including how the buyer's agent will be compensated.


The changes don't mean real estate agents suddenly work for free or that commissions have disappeared.


Instead, they make it more important for buyers and sellers to have clear conversations about representation and compensation before entering into a transaction.


Does Hiring a Real Estate Agent Cost Money?


Potentially, yes—but the actual cost depends on the agreement you enter into with your agent.


For sellers, compensation to the listing agent is generally addressed in the listing agreement.


For buyers, compensation is addressed in the buyer representation agreement.


There can also be situations where another party agrees to contribute toward some or all of an agent's agreed compensation.


Because there isn't one universal structure, ask your agent to explain exactly how they get paid before signing an agreement.


You should know:

  • How much the agreed compensation is
  • What services are included
  • When compensation is earned
  • When it is paid
  • Whether there are additional fees
  • What happens if the transaction doesn't close
  • Whether another party may contribute toward the compensation


There should be no mystery surrounding the financial side of your relationship with your real estate agent.


Should I Choose a Real Estate Agent Based on Commission Alone?


I wouldn't recommend it.


If you're selling a $500,000 home, saving a small amount on commission might sound attractive.


But consider what happens if a stronger marketing strategy, better negotiation, better pricing, or better transaction management results in a significantly better outcome.


The lowest fee doesn't automatically equal the lowest overall cost.


For example, an agent who prices your home incorrectly could cost you far more than you saved in commission.


Likewise, an agent who isn't a strong negotiator could potentially leave money on the table during the transaction.


When interviewing a Myrtle Beach real estate agent, I'd recommend asking:


“What exactly am I getting for your compensation?”


That's a much better question than simply asking:


“What's your commission?”


What Should I Ask a Myrtle Beach Real Estate Agent About Their Commission?


Before hiring an agent, consider asking:


  1. How do you get paid?
  2. What is your compensation for representing me?
  3. What services are included?
  4. Are there any additional fees?
  5. How does buyer-agent compensation work if I'm selling my home?
  6. If I'm buying, what happens if the seller doesn't contribute toward my agent's compensation?
  7. What happens if the transaction doesn't close?
  8. What are my obligations under the representation agreement?
  9. How long is the agreement?
  10. What happens if I want to cancel the agreement?
  11. What makes your service different from another agent's?


A good agent should be willing to walk through these questions without making you feel uncomfortable for asking.


What Does a Myrtle Beach Real Estate Agent Actually Do for Their Commission?


This is perhaps the most important question.


When you hire an experienced Myrtle Beach real estate agent, you're not simply paying someone to unlock a door or put your property on the MLS.


A good agent can serve as your:


Market analyst.

They help you understand what your property is worth and how it compares with competing homes.


Marketing strategist.

They determine how your property should be presented to attract the right buyers.


Negotiator.

They help you evaluate offers and negotiate price and terms.


Transaction manager.

They help keep track of deadlines, inspections, appraisals, repairs, paperwork, and communication.


Local resource.

A local agent should know the neighborhoods, market conditions, common property issues, and the people and businesses involved in getting a transaction to closing.


Problem solver.

Real estate transactions don't always go according to plan. Inspection problems, appraisal issues, financing delays, repair negotiations, title issues, and other surprises can happen.


That's when experience matters.


Real Estate Commission in Myrtle Beach: What Should Buyers and Sellers Know?


The Myrtle Beach real estate market has its own characteristics.


The Grand Strand includes everything from:

  • Oceanfront condos
  • Second homes
  • Vacation properties
  • Primary residences
  • Golf communities
  • New construction
  • Townhomes
  • Investment properties
  • Intracoastal Waterway homes
  • Manufactured homes
  • Luxury properties


The right strategy can be very different depending on what you're buying or selling.


For example, marketing a primary residence in Carolina Forest isn't the same as marketing an oceanfront investment condo in Myrtle Beach.


That's why I believe local experience matters when you're evaluating an agent's value—not just their commission rate.


An agent who understands Myrtle Beach and the surrounding communities can help you make decisions based on what's actually happening in the local market.


The Bottom Line: How Do Real Estate Agents Get Paid?


So, how do real estate agents get paid?


Real estate agents are generally compensated through an agreed commission or other compensation arrangement established with their client.


The amount and structure can vary.


For sellers, compensation for the listing agent is typically established in the listing agreement.


For buyers, compensation for the buyer's agent is addressed in a written buyer representation agreement.


A seller may also agree to contribute toward a buyer's agent's compensation as part of negotiating the transaction.


The most important thing is to understand the agreement before you sign it.


And when you're comparing real estate agents, don't look at commission in isolation.


Look at the entire value proposition:


Experience + Marketing + Local Knowledge + Negotiation + Communication + Transaction Management = The Value of Your Agent


If you're thinking about buying or selling a home in Myrtle Beach, SC or anywhere along the Grand Strand, I'd be happy to explain exactly how my compensation works, what services I provide, and what you can expect from me throughout the transaction.


There shouldn't be anything confusing or hidden about how your real estate agent gets paid.


You should know what you're paying, what you're getting, and why it matters.




Dusty Rhodes Properties is the Best Realtor in Myrtle Beach! We do everything in our power to help you find the home of your dreams. With experience, expertise, and passion, we are the perfect partner for you in Myrtle Beach, South Carolina. We love what we do and it shows. With more than 22 years of experience in the field, we know our industry like the back of our hands. There’s no challenge too big or too small, and we dedicate our utmost energy to every project we take on. We search thousands of the active and new listings from Aynor, Carolina Forest, Conway, Garden City Beach, Longs, Loris, Murrells Inlet, Myrtle Beach, North Myrtle Beach, Pawleys Island, and Surfside Beach real estate listings to find the hottest deals just for you!

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By Dusty Rhodes August 31, 2026
Wondering how to prepare your house for sale? Learn what to fix, clean, update and avoid before selling your Myrtle Beach, SC home.
By Dusty Rhodes August 24, 2026
Walking into a house showing can be exciting. You may immediately start picturing where your furniture will go, imagining your morning coffee on the back patio, or thinking about how quickly you could make the house your own. But before you fall in love with a property, it is important to slow down and ask the right questions. A house showing is more than an opportunity to look at the kitchen, bedrooms, and backyard. It is your chance to gather information that may help you determine whether the home is actually a good fit—and whether there could be expensive surprises waiting after you move in. As a real estate agent, I recommend that buyers come prepared with questions. You do not need to ask every question at every showing, but knowing what to look for can help you compare homes and make a much more informed decision. Here are the most important questions to ask at a house showing. 1. Why Is the Seller Moving? This is one of the first questions I recommend asking. The answer may tell you something about the seller's situation and potentially the property itself. Maybe the sellers are relocating for work. Perhaps they are downsizing, moving closer to family, or simply ready for a change. There may not be anything wrong with the house at all. However, if the seller is moving because of a problem with the neighborhood, recurring property issues, excessive maintenance, or something else that isn't immediately obvious, it is useful information to know. Your real estate agent may also be able to provide additional context about the seller's motivation. 2. How Long Has the House Been on the Market? Ask how long the home has been listed and whether it has been on the market previously. A house that has been sitting for several months isn't automatically a bad house. There could be many explanations, including pricing, seasonality, buyer demand, or a previous contract that fell apart. Still, extended time on the market can be a reason to ask additional questions. You may also want to ask: Has the price been reduced? Has the property gone under contract before? If so, why did the contract fall through? Has the home been listed with another agent previously? The answers can give you useful negotiating and due-diligence information. 3. How Much Are the Property Taxes? Property taxes are an important part of your monthly housing costs. Don't simply look at the current owner's tax bill and assume your taxes will be exactly the same. Depending on the location and circumstances, taxes can change after a sale or reassessment. Ask your real estate agent to help you understand the current property taxes and estimate what your taxes could look like after purchasing the home. This is especially important when comparing homes in different neighborhoods or communities. 4. How Much Is the HOA Fee? If the home is located in an HOA community, ask about the HOA fee and exactly what it covers. An HOA fee can vary dramatically from one community to another. Ask: How much is the current HOA fee? What does the fee include? Are there separate amenity or community fees? How often can the HOA increase dues? Are there any pending special assessments? Are there rental restrictions? Are there restrictions on pets, vehicles, or exterior modifications? A home with a seemingly attractive price can become considerably more expensive if it comes with substantial HOA fees or upcoming assessments. 5. Are There Any Special Assessments? This deserves its own question. A special assessment is an additional charge imposed by an HOA or condominium association for a specific expense, such as major repairs, infrastructure improvements, roofs, or other community projects. If you're buying a condo or a home in an HOA community, ask whether any special assessments are currently pending or have recently been approved. This can be particularly important in coastal areas where properties and communities may face significant maintenance expenses. 6. How Old Is the Roof? The roof is one of the biggest potential expenses associated with owning a home. Ask when the roof was installed and whether there are records documenting the work. A newer roof may provide peace of mind, while an older roof doesn't necessarily mean you should walk away. It simply means you should understand its remaining useful life and potential replacement cost. During your inspection, have the inspector take a close look at the roof and related components. 7. How Old Are the HVAC Systems? Ask about the age and maintenance history of the heating and air-conditioning systems. In a warm climate like the Myrtle Beach area, air conditioning is particularly important. Questions worth asking include: How old is the HVAC system? Has it been serviced regularly? Has it ever needed major repairs? Is there more than one HVAC system? Are there warranties that transfer to the buyer? Replacing an HVAC system can be a significant expense, so knowing its age can help you plan ahead. 8. How Old Is the Water Heater? Water heaters don't last forever. Ask how old the water heater is, whether it has been serviced, and whether the seller has experienced any leaks or problems. Also look around the water heater for signs of previous water damage or corrosion. Again, an older water heater isn't necessarily a deal breaker. It is simply something to factor into your ownership costs. 9. Have There Been Any Major Repairs or Renovations? Ask the seller or listing agent about major improvements made to the property. You may want to know about: New roofing HVAC replacement Plumbing work Electrical upgrades Kitchen renovations Bathroom renovations Window replacement Foundation or structural work Water intrusion repairs Additions or conversions Whenever possible, ask whether permits were obtained and whether documentation is available. A beautiful renovation is great—but you want to know that the work was done properly. 10. Have There Ever Been Any Water Intrusion or Flooding Issues? This is a particularly important question for buyers in coastal areas. Ask whether the property has ever experienced flooding, water intrusion, roof leaks, drainage problems, or other moisture-related issues. Don't stop at asking whether the house has "flooded." Water problems can take many forms. Look for signs such as: Musty odors Discoloration Fresh paint in isolated areas Stained ceilings Warped flooring Damaged baseboards Cracks or deterioration around windows Your home inspection should investigate potential problems further. 11. What Is the Flood Zone? If you're buying near the coast, ask about the property's flood zone and whether flood insurance is required or recommended. Even if flood insurance isn't required by your lender, you may still want to consider whether purchasing coverage makes sense. Your real estate agent can help you locate the appropriate flood-zone information, but insurance questions should ultimately be discussed with an insurance professional. 12. How Much Is Homeowners Insurance? Don't wait until you're under contract to find out whether the home is expensive to insure. Ask for an estimate before getting too far into the process. This is particularly important for properties in coastal areas where wind, hail, flood, and other coverage can affect your total housing costs. A home that looks affordable based on the mortgage payment alone could have considerably higher carrying costs once insurance, taxes, HOA fees, and utilities are included. 13. What Are the Average Utility Costs? Ask whether the seller can provide an idea of typical utility expenses. Consider asking about: Electricity Natural gas Water Sewer Trash Internet Utility costs can vary depending on the season and how the home is occupied, so treat these numbers as estimates rather than guarantees. Still, they can be helpful when comparing homes. 14. What Stays With the House? Don't assume everything you see is included in the sale. Ask about appliances, fixtures, outdoor equipment, furniture, and other items that may or may not convey. For example: Refrigerator Washer and dryer Garage refrigerator Outdoor television Mounted televisions Curtains and rods Security systems Smart-home equipment Outdoor furniture Shed Generator Your purchase contract should ultimately specify what is included, but asking during the showing can prevent confusion later. 15. Are There Any Known Problems With the House? Sometimes the best question is the most direct one: "Is there anything about this house that you think a buyer should know?" Ask the listing agent whether there are any known defects, recurring maintenance problems, neighborhood issues, or other concerns. Your agent can also help you determine what questions should be asked based on what you observe during the showing. Remember, the seller's disclosures and your inspection are extremely important. A showing is not a substitute for professional due diligence. 16. Have There Been Any Insurance Claims? Ask whether there have been previous insurance claims involving the property. Depending on the situation, claims could involve things such as: Roof damage Water damage Storm damage Fire Plumbing issues Mold A history of claims doesn't automatically make a property a bad purchase, but it can give you additional information to investigate. 17. How Old Are the Windows and Doors? Windows and exterior doors can have a meaningful impact on energy efficiency, maintenance, and storm protection. Ask when they were installed and whether they have been replaced or upgraded. For coastal properties, you may also want to ask whether windows and doors have hurricane or impact ratings. 18. What Is the Neighborhood Like? You're not just buying a house. You're buying the location around it. Ask your agent about: Traffic Noise Nearby development Schools Shopping Restaurants Commute times Flooding Future construction Neighborhood amenities And don't rely exclusively on what someone tells you. Drive through the neighborhood at different times of day and, if possible, on a weekend. A neighborhood can feel very different at 10 a.m. on a Tuesday than it does at 8 p.m. on a Saturday. 19. Are There Any Planned Developments Nearby? This is an often-overlooked question. Ask whether there are plans for new homes, commercial development, roads, apartments, hotels, or other major projects nearby. The vacant lot behind the house may not stay vacant forever. Future development could be positive—or it could change the view, traffic, noise level, or overall character of the neighborhood. 20. How Are the Neighbors? Your real estate agent may not be able to answer every question about your potential neighbors, but it is still worth paying attention to the surrounding properties. Look at: Property maintenance Parking Noise Outdoor activity Nearby construction Shared driveways or boundaries You can also visit the neighborhood on your own and talk with residents if you're comfortable doing so. 21. Is There Anything Unusual About the Property? Ask whether there are any easements, shared driveways, boundary issues, access agreements, leased equipment, or other unusual circumstances associated with the property. These things aren't necessarily problems—but you want to know about them before purchasing. For example, an easement could affect where you can build a fence, add a structure, or make other improvements. 22. What Are the Seller's Preferred Closing and Move-Out Dates? If you're serious about the house, ask about the seller's preferred timeline. Their ideal closing date may affect your offer and negotiations. For example, they may need additional time to purchase another home, or they may be ready to move quickly. Understanding their timeline can sometimes help your offer stand out without necessarily increasing the purchase price. 23. What Is the Seller's Asking Price Based On? This is a conversation I'd have with your real estate agent rather than simply asking the seller. Your agent should be able to explain how the asking price compares with recent comparable sales and competing properties. Don't just ask, "Is this house worth the asking price?" Ask: "What do the comparable sales tell us about this home's value?" That's a much more useful question. 24. Are There Any Rental Restrictions? If you're purchasing a property that you may eventually rent out, ask about rental restrictions before making an offer. This is particularly important for condos, townhomes, and HOA communities. Find out: Are short-term rentals allowed? Are long-term rentals allowed? Is there a minimum lease period? Is there a rental cap? Is there a waiting list? Are there restrictions on the number of rental properties? Don't assume that because another property in the community is being rented, you will automatically be allowed to do the same. 25. What Should I Be Looking for During the Showing? Finally, ask your real estate agent this question: "If this were your house, what would you be paying attention to?" A good agent shouldn't simply unlock the door and let you walk around. They should help you notice things you might overlook, such as: Signs of water intrusion Drainage issues Age and condition of major systems Unusual odors Cracks Deferred maintenance Location concerns HOA considerations Resale factors Your agent isn't a replacement for a licensed home inspector, contractor, insurance professional, or other specialist. But an experienced local agent can help you know which questions deserve further investigation. The Most Important Questions to Ask at a House Showing If you don't want to carry a list of 25 questions around with you, start with these ten: Why is the seller moving? How long has the house been on the market? Has it been under contract before? If so, why did it fall through? How old are the roof and HVAC system? Have there been any water, flooding, or insurance issues? How much are the property taxes and HOA fees? Are there any upcoming HOA special assessments? What major repairs or renovations have been completed? Are there any rental restrictions? What concerns do you see with this property that I should investigate further? These questions won't tell you everything you need to know about a house—but they'll help you move beyond the surface-level details. Don't Let a Beautiful House Distract You From the Important Details It's easy to fall in love with a house because of the kitchen, the flooring, the backyard, or the view. But buying a home is one of the biggest financial decisions most people will make. The goal of a house showing isn't simply to decide whether you like the property. It's to gather enough information to determine whether the property deserves a closer look. If you find a house you love, that's when the real due diligence begins. Review the seller disclosures, analyze comparable sales, investigate insurance and property taxes, research the neighborhood, review HOA documents when applicable, and have a professional home inspection performed. The right questions can save you from making the wrong purchase. Looking at Homes in the Myrtle Beach Area? If you're searching for a home in Myrtle Beach, North Myrtle Beach, Carolina Forest, Murrells Inlet, or anywhere along the Grand Strand, having a local real estate agent who understands the market can make a big difference. After nearly a decade in the Myrtle Beach real estate business, I've seen firsthand that buying a home isn't just about finding a property you like. It's about understanding the property, the neighborhood, the numbers, and the potential issues before you commit.  If you're getting ready to start looking at homes, I'd be happy to help you understand what to look for, what questions to ask, and what you should investigate before making an offer.
By Dusty Rhodes August 17, 2026
I've had a lot of people ask me over the years, "How Do I Choose the Right Real Estate Agent for My Home Sale?" As a Myrtle Beach-area Realtor with 10+ years of experience, here are the questions I get asked frequently and my responses. 1. What have you learned about selling homes that you wish you knew when you first started? The biggest thing I’ve learned is that selling a house is not the same thing as putting a house on the market. When I first started, I probably put too much emphasis on getting the listing, getting it in the MLS, and getting people through the door. After more than 10 years in the business, I understand that the real job starts after the listing agreement is signed. You have to know how to price the property correctly, position it against the competition, identify problems before they become deal-killers, interpret showing feedback, negotiate effectively, and recognize when the original strategy isn't working. I've also learned that every seller and every property is different. There isn't one magic marketing plan or pricing formula that works for everyone. A good agent needs to be able to adapt. And probably most importantly, you need an agent who will tell you the truth, even when it's not what you want to hear. Sometimes that means telling a seller their house is overpriced. Sometimes it means telling them they need to make repairs. Sometimes it means telling them to accept an offer they aren't thrilled about because it's the best offer they're likely to get. I'd rather have an uncomfortable conversation with a client today than let them lose months and thousands of dollars because nobody was willing to be honest with them. 2. What should homeowners look for when interviewing agents? I'd look at experience, local knowledge, communication, marketing strategy, negotiation skills, and honesty. But I wouldn't necessarily choose the agent with the most sales, the biggest team, or the highest listing price. One of the biggest mistakes sellers make is interviewing three agents and choosing the one who tells them their house is worth the most. That's not necessarily the agent who will get them the most money. I'd ask each agent: How did you arrive at this recommended listing price? What properties are we competing against? What is your marketing plan beyond the MLS? How often will you communicate with me? What happens if we don't get showings? What happens if we get showings but no offers? How do you handle inspections and appraisal issues? How do you negotiate multiple offers? What happens if the first contract falls apart? The agent should have thoughtful answers—not just a sales pitch. 3. What's your philosophy on pricing? Price is a strategy, not a wish. I completely understand why sellers want to get the highest possible price for their home. It's usually one of the largest financial transactions they'll ever make. But the market doesn't care what a seller needs to get out of the house or what they believe it's worth. Buyers are comparing your property against everything else available to them. One of the worst things an agent can do is intentionally overprice a property just to win the listing. If comparable homes are selling for $400,000 and an agent tells you, "We can definitely get $450,000," you should ask them to prove it. Sometimes you can price slightly above the most recent comparable sales because of improvements, location, condition, or market momentum. But there needs to be a reason behind the number. The first few weeks on the market are extremely important. If a home is overpriced, you can lose the buyers who would have been most interested in it when it first hits the market. Eventually, the listing starts accumulating days on market, buyers begin wondering what's wrong with it, and the seller ends up making price reductions anyway. I'd rather price a home correctly from the beginning than chase the market downward for six months. 4. What do you actually do to market a listing? Putting a property in the MLS is the starting point, not the marketing plan. My approach is to make sure the property is presented correctly before we ever start marketing it. That means looking at condition, presentation, pricing, photography, description, and how the property compares to its competition. Then I want the property exposed where potential buyers are actually looking. That can include professional photography, video, social media, online advertising, email marketing, agent-to-agent exposure, open houses when appropriate, and targeted marketing depending on the property. But there's another part of marketing that gets overlooked: positioning. If you're selling a condo, a second home, an investment property, or a primary residence, the person most likely to buy it may be completely different. You don't market an oceanfront investment condo the same way you market a single-family home in Carolina Forest. After more than 10 years in the business, I've learned that good marketing isn't about doing the most things. It's about doing the right things for the property and the likely buyer. 5. What should sellers expect from their agent when it comes to communication? Your agent shouldn't disappear after putting a lockbox on your door. I believe sellers should know what's happening with their property throughout the process. That means communicating showing activity, sharing relevant feedback, discussing market changes, reviewing competing listings, and having honest conversations about what we're seeing. But communication isn't just about answering the phone. It's about proactively communicating. If we're getting 15 showings and no offers, that's information. If we're getting almost no showings, that's information too. If three competing homes just reduced their prices, that's something we need to discuss. I also think sellers should know how their agent prefers to communicate. Some people want a phone call; others prefer text or email. Whatever the preference, the important thing is that the seller doesn't have to constantly chase their agent down to find out what's happening. 6. Tell me about a time your negotiation or problem-solving skills made a difference. One thing I've learned over the years is that getting a property under contract is only half the job. I've had transactions where everything looked great when the offer was accepted, and then something came up during inspections, appraisal, financing, title work, or another part of the transaction. That's where experience matters. A less experienced agent may see a problem and immediately think, "We're going to lose the deal." An experienced agent starts asking, "What are our options?" Can we renegotiate? Can we find another solution? Can we bring in the right professional? Can we change the timeline? Is the problem actually as serious as it initially appears? I've learned not to panic when something unexpected happens. Real estate transactions rarely go exactly according to plan. My job is to keep the transaction moving while protecting my client's interests. 7. Tell me about a difficult listing that ultimately sold. I've had listings that took much longer to sell than anyone wanted and deals that fell apart after everyone thought we were headed to closing. Those are frustrating—but they're also some of the transactions where you learn the most. I've had a property go through multiple contracts that didn't make it to closing. At that point, the easy answer would have been to blame the buyers, the market, or everyone else involved. Instead, you have to step back and ask: What can we control? Is the price right? Is the property being presented properly? Are we attracting the right buyers? Is there something about the property that needs to be addressed? Are there terms we could structure differently? Eventually, persistence and adjusting the strategy paid off and the property sold. That's one of the biggest lessons I would give a seller: don't confuse activity with progress. A property can have showings, open houses, online views and even multiple offers and still not be moving toward a successful closing. The goal isn't simply to get a contract. The goal is to get you successfully to the closing table. 8. What makes the Myrtle Beach/Grand Strand market different? The Grand Strand isn't one market. That's something I think is incredibly important for sellers to understand. Myrtle Beach, North Myrtle Beach, Carolina Forest, Surfside Beach, Murrells Inlet, Conway, and the surrounding areas all have different types of properties, buyers, price points, communities, and market dynamics. And within those areas, you can have completely different markets. An oceanfront condo is different from an inland single-family home. A second home is different from a primary residence. An investment property is different from a home being purchased by a local family. There are also factors that buyers in this market pay particularly close attention to, including HOA fees, rental restrictions, insurance, flood considerations, property condition, amenities, rental income potential, and proximity to the beach. That's why I believe local experience matters. You don't just want someone who has a real estate license and can put your house in the MLS. You want someone who understands what buyers are looking for in your specific part of the Grand Strand. 9. What are the biggest red flags when interviewing an agent? The biggest one? An agent who tells you exactly what you want to hear. If three agents tell you your house is worth $425,000 and one agent tells you it's worth $500,000, don't automatically assume the $500,000 agent is the best one. Ask them to show you the evidence. Another red flag is an agent who spends the entire presentation talking about themselves but barely asks you questions. I want to know why you're selling, your timeline, what you're hoping to accomplish, what concerns you have, and what is important to you. I'd also be cautious of agents who make huge promises about how quickly they'll sell your house or how much money they'll get you without explaining how they're going to do it. And finally, pay attention to what happens before you even hire them. If an agent is difficult to reach, late to appointments, unprepared, or doesn't follow through during the listing presentation, don't assume they'll suddenly become highly responsive once you sign the paperwork. How an agent treats you before getting your business can be a pretty good indication of how they'll treat you after they get it. 10. If you were interviewing agents to sell your own home, what would you ask? I'd probably ask five questions: 1. "What would you price my house at, and why?" I want to understand the reasoning—not just hear a number. 2. "What is your actual marketing plan?" Not "We'll put it everywhere." I want specifics. 3. "What happens if it doesn't sell?" This tells me whether the agent has an actual strategy for adjusting when something isn't working. 4. "Tell me about a difficult transaction you've handled." I don't want to hear about the easy ones. I want to know what they do when things go wrong. 5. "What do you think I need to know that I don't want to hear?" That last question might be the most important. I want an agent who is willing to tell me the truth. After more than 10 years in real estate, I've realized that the best agent isn't necessarily the person with the flashiest presentation or the highest suggested listing price. It's the person who understands the market, knows how to create a strategy, communicates with you, negotiates when it matters, solves problems when they arise, and has the experience to know what to do when the transaction doesn't go according to plan.