The 4 Stages of a Remodel

Dusty Rhodes • August 10, 2026

The Honeymoon Phase


As with anything in life, a remodeling project can come with its ups and downs. Certain phases seem to go a mile a minute, while others feel like they’ve lasted a lifetime and a half, all while it looks as though nothing is being completed. Fear not — this is pretty typical. And, while every project is different, a good portion of renovations have four major phases, what I’m calling the Honeymoon, the Midproject Crisis, the Renewal of Vows and the Happily Ever After.


For now, let’s take a closer look at the Honeymoon phase of renovating.


After weeks of searching for a remodeler in your area, calling references, checking out their Houzz profile and working toward an agreeable price, you say, “I do,” sign the contract, finalize the design and begin work in two weeks. There’s a little nervousness in the air, but as you enter the Honeymoon phase, the mood is mainly one of excitement.


Demolition Begins


A couple of weeks go by, and the day comes for work to start. Protective products are placed, and demolition begins. Demo, sweet, demo. Normally one of the quickest moving stages of a remodel, demolition makes it look as if a lot of work is being done practically overnight. Cabinetry is removed, walls are torn down, appliances are taken away and, in a matter of days or weeks (depending on the size of your project), you’re staring at a blank canvas.


After that, any necessary framing and structural work will begin. Framing usually isn’t as exciting or fast-paced as demolition, but still, there is visible progress almost daily. At this point, you and your partner are walking on air. The rate of work is astounding, and you’re still very excited (although maybe a little less nervous now) about the entire project.


Speed Bumps Ahead!


However, like a delayed flight on a real honeymoon trip, there are obstacles that can slow down this phase, specifically during demo. If you’re living in an older house, there’s the possibility that when your walls are opened, asbestos or lead could be discovered, which will need to be dealt with before work can continue.


Another common speed bump is building permit delays. Going through government-mandated processes can be tricky sometimes, especially if you or your building professional don’t have everything you need to get the green light from your municipality the first time around.


More holdups can come from structural elements that become apparent after demolition. For example, say you were going to move a door to another wall in your dining room. Once the demo crew opens up the wall where the new door will be installed — surprise! — there are plumbing pipes running the height of the wall. Reconfiguring design to meet these new requirements will add time to the demo stage.


Don’t panic. These delays happen often, and it’s worth accounting for and accepting these hurdles before you even begin to think about renovating.


Rolling With the Punches


To help your honeymoon run more smoothly, here are a few tips I’ve learned from witnessing hundreds of remodels (and even surviving a couple myself).


  • Embrace change. Really. Give change a huge hug. Get to know it on a personal level. Because no matter what room you’re touching (whether it’s the kitchen or a teensy guest bath), it’s likely that you use that room daily. The sooner you accept that this room (major or not) will be unavailable for a period of time, the sooner you’ll be able to adapt your daily routines to fit around it.
  • Love your microwave. This applies to kitchen remodels specifically. As soon as demo is done, your primary cooking and eating area will be gone. Before your project starts, find an untouched room in your home to create a mini kitchen that will include necessities such as a microwave, toaster oven, and coffee pot. Think of it as the mini kitchen you had in your dorm or apartment in college and revel in the nostalgia.
  • Don’t worry too much. I know this sounds hard — OK, really hard, especially for control freaks like myself — but trusting your building professionals to know what they’re doing (even if you do come across one of the aforementioned speed bumps) will really help you keep your head on straight. And if you do have questions or concerns...
  • Communicate! Communication has proved time and time again to be one of the biggest parts of a remodel — and a successful marriage. I cannot stress it enough. Talk with your contractor, talk with your significant other — talk, talk, talk. Ask framing questions, bring up budgetary concerns, muse over paint colors. Whatever is on your mind, getting it out of your head and into the air is beneficial for everyone involved (especially you).


And remember: The Honeymoon phase of a remodel is definitely one of the high points in a process with numerous peaks and valleys, so try to enjoy it. No matter what you may encounter during demolition and framing, it’s likely that the mood of everyone on board — you, your contractor, your family and even your pet — will be very positive.


You’ve just embarked on a new journey, and the excitement of watching the image of your new home come into focus just adds fuel to your fire. Revel in that post-contract-signing bliss and maybe enjoy a glass of your favorite beverage with your significant other while you two imagine the new space that will be formed in your newly torn-apart home. Enjoy it, because what lies ahead is a bit uncertain.


With that in mind: What happens when it feels like nothing is happening? Is there still work being done? Are we still on schedule? Is it OK to freak out a little bit? 


The Midproject Crisis


Prepare for the mechanical rough-in stage, and don't worry if things don’t look like they’re progressing on the surface


We recently covered the ins and outs of what I refer to as the Honeymoon Phase of construction. Next up is a stage similar to a concept most everyone is familiar with: the Midlife Crisis. (Whether you’ve experienced one or not is an entirely different story.) It often comes with questions like, “What am I doing? Where am I going? What is the meaning of life?”


Likewise, the second phase of a home remodel, which I fondly refer to as the Midproject Crisis, is paired with parallel questions: What’s my contractor doing? Are we still moving forward as planned? Was this really all worth it? And of course: What is the meaning of life?

Fear not: Your contractor is working hard, your project is moving forward and, yes, your decision to renovate your home is, and will be, worth it. I can’t really speak about the meaning of life, but I can speak about the experiences of homeowners and remodelers during this period of a remodel.


Typically, once demolition and framing is finished (the Honeymoon Phase) and before sheetrock is put up, mechanicals will begin. (This probably is referred to as “mechanical rough-in” or “mechanical rough” by your contractor.) Mechanicals refer to the guts of the house: electrical; plumbing; and heating, venting and air conditioning (HVAC). Like our own guts, most of the work done during mechanicals occurs behind the scenes.

So what is going on behind the scenes? Let’s break it down by type of work.


Electrical. The groundwork for all new light fixtures, outlets, switches and appliances will be done during this phase. New wiring will be run in the walls and ceilings, electrical boxes will be installed for future fixtures, and electrical panels may be upgraded so they can handle heavier loads (this is especially prevalent in remodels where appliances are added). At this point, electricians are making sure that everything that will need power will have access to it and meet your municipality’s building code.

Plumbing. As with electrical, plumbing rough-in ensures that all plumbing fixtures, appliances and other water features will be supplied with water, gas (if your house uses natural gas) or both. So pipes may be moved or installed in new places, shower pans (the things that make sure the water stays in the shower) are installed and inspected, and gas lines may be moved, extended or even put in.

HVAC. Unlike electrical and plumbing, HVAC is the only mechanical where nearly all the work is completed during the rough-in stage. Pathways for new vents (for bath exhaust fans or kitchen vent hoods) are determined and vents are installed, air conditioning units may be replaced, and air return vents are located in appropriate positions.


All this sounds exciting, right? No doubt, it is. But the progress isn’t as visual as it is in the Honeymoon Phase. Since everything occurs behind walls, under foundation or in attics, the big “wow” just isn’t there like it is when everything is torn apart.

It’s around this time that I’ve often seen homeowners concerned about progress. Yes, plumbers are there, but where are the new sinks? Why isn’t there a single light fixture installed yet? Is the HVAC guy even working, or is he just taking a nap in the attic?

The other contributing factor to the crisis is the fact that any speed bumps that crop up during this phase take a bit more time to resolve. Overall, the placement of existing framing is the biggest obstacle in mechanical rough-ins.

If your plans specify that there is going to be a can light in Location A, but Location A has a structural beam directly above it — no can do. Or say your architect has designated a toilet to be mounted on the wall instead of on the ground, but existing wall framing prevents this from being a viable option. Back to the drawing board. Or maybe your HVAC contractor needs to be able to provide ductwork to a new vent hood location in your kitchen, but there is no open attic space to place the ducts. Time to think through the alternatives.


Another obstacle, which is less common but should still be noted, is the condition of existing mechanicals. Any wiring, plumbing or venting that is found to be damaged, dangerous or just not up to par with your municipality’s building code will likely need to be remedied.

And don’t even get me started on inspections. If your job is permitted, inspections for mechanicals will occur during this stage. City building inspectors are (at least where I’m from) well known for being thorough. If you don’t have everything just right (which ultimately is good, because they’re looking out for your safety), they will not hesitate to make your contractor fix the issue before any work can continue.


So we’re halfway there. What’s next? Is the light at the end of the remodeling tunnel finally visible? When will your house start to look like a home again?


The Renewal of Vows


In this stage, you’ll reconnect with your original vision of your home and finally start seeing it come together


Passing the midway point of a remodel can be an exciting time. After weeks (or months, but hopefully not years) of being in a state of disarray, things finally start to feel as if they’re coming together.

You’ve experienced the fast-paced bliss of the
Honeymoon. You’ve trudged through the slowdown that comes with the Midproject Crisis. And now? Now you’re ready to gaze lovingly into your contractor’s eyes again.


Everything you’d hoped and dreamed about when you first envisioned your project is coming true, and you’re feeling ready to say “I do” all over again. It’s time for the remodeling phase I like to refer to as the Renewal of Vows.

You probably won’t hear your contractor refer to this phase as such. (But how fun would that be?) Just as the Midproject Crisis is more commonly referred to as the mechanical rough-in stage, this phase has other, more industry-standard names. You will probably hear words like “finish out,” “trim out,” “mechanical trims” or “finishes."

And, as you can probably guess, this phase is about finishing and beautifying the work that was started in the first couple of months. There’s a lot that may (or may not) be involved in the finish stage of your job, depending on your scope of work, but here’s a list of the most common steps that happen during this phase.

  • Sheetrock. Holes made during rough-in will be patched, new Sheetrock will be put up at any new walls or ceilings, and texture will be applied to make your walls look like walls again.
  • Trim carpentry. There are a few different types of trim that may be installed at this phase: baseboard (which runs along the joint where the bottom of a wall meets the floor), door and window casing (which is installed around the perimeters of doors and windows) and crown molding (which is run along the joint where the top of a wall meets the ceiling). Trim is purely optional — some more contemporary designs forgo it entirely — but it is meant to create a finished, unified look.
  • Cabinetry. The installation of cabinetry is usually around the time when I see a little glimmer come back into a homeowner’s eyes. This is when the kitchen starts looking more like a kitchen, but it’s also when you can visualize how your other storage pieces, such as built-ins and bathroom cabinets, will change the function of your home.
  • Electrical and plumbing trim. This is the other big “wow” that comes with the finish-out phase. A master bathroom can start to look completed when tile and cabinetry is installed, but throw in a free-standing tub and a shower full of rain heads, handheld fixtures and a steam unit, and suddenly you’re not looking at a mostly done, unidentifiable space — you’re looking at your master bathroom.


The same goes for electrical items like decorative light fixtures or appliances. Seeing new stainless steel (or whatever your preferred finish is) appliances being brought into and installed in your kitchen make most people go starry-eyed and drool a little. No judgment here — I’ve done the same.


There are a million moving parts during the mechanical finishes phase. And I admit, as a homeowner and general contractor, this is exciting to see.

Just like during the Honeymoon, a lot of visibly quantifiable work is being completed. Only this time, instead of things being torn up and thrown out, they’re being brought in and installed. The puzzle pieces are finally fitting together, and you are starting to see the big picture. (Dreamy sigh.)

I’ve harped repeatedly about how communication is key, and this still rings true during the Renewal of Vows stage. But patience is also important.

As you see new things being carried in and installed, it can be so tempting to begin moving back into your new space or using your new kitchen. But your contractor may still need some time and space to work.

There are last-minute items that will ultimately guarantee your satisfaction that need to be taken care of before you and your family can begin enjoying your new remodel. So hang in there, and your patience will be rewarded.

  • HVAC trim. I mentioned in the last installment that most HVAC work is done during the rough-in stage, so what is left? Essentially, all that needs to be done is the installation of vent covers and thermostats and maybe a little tweaking of the air-conditioning system. Nothing too exciting, but it should be noted nonetheless.
  • Miscellaneous. Like I said, there is a lot that can be going on during the trim-out stage. Flooring — such as carpet, wood, tile or laminate — will be installed. (Flooring installers are known for insisting that they be the absolute last people to work on a house.)


Tile will go up in showers and as backsplashes. Countertops will go in. Priming and painting of walls, ceilings, trim and cabinetry will be completed. A little landscaping may even be done.


You may be thinking: There can’t be anything left, can there? That’s it, right? Everything is installed, the house looks like a house again, time to move in and get settled. Not so fast. You’re almost there. Find out what final bits and pieces are involved in the end phase of a remodel, what I like to call the Happily Ever After stage.


Happily Ever After


At last your project is coming to a close. Well, almost. Don’t forget these final steps before you settle in.


This fairy-tale phase of a home remodel is the tail end of any major project. The Honeymoon has come and gone. The Midproject Crisis has thankfully passed. The Renewal of Vows has given you the strength you need to continue on, and now we’re finally, and gratefully, just about out of phases. It’s time to wrap up this series on the ups and downs of remodeling by detailing the final few steps that are taken to complete a home remodel. What I call the Happily Ever After phase.


Whether you have experienced it, known someone who has gone through it or have only read about it, you’re probably familiar with what it’s like to be in love. Emotions run the gamut of excitement, happiness, giddiness and contentedness (as well as a wide range of others). The person in love is likely to be gushing about her beau or his sweetheart to anyone who will listen. It’s a time when even the most cynical of people looks at the world through rose-tinted glasses.

Moving back into a house after remodeling can be a bit like being in love. Are you not excited to use all your new appliances or plumbing fixtures? (Hello, new bathtub!) Is there not a smidge of giddiness as you think about coming home to your pristine new bathroom, kitchen or living room? Don’t deny it — you’re probably even babbling to the barista at Starbucks about your new space.

During this Happily Ever After stage, finally, the work is done! At last, there are no more nail guns and saws and vacuums making noise in your house. After months of destruction and disarray, it’s time to move back in and enjoy your home, sweet home, for the rest of your days (or at least until you sell it or remodel again). And though most of this phase is just you at last having the chance to enjoy the fruit of your general contractor’s labor, there are a few odds and ends that your contractor will be taking care of to make sure your Happily Ever After really lasts forever.


Cleaning


This probably will happen before you move back into your home (or at least it should). Since day one of demolition, dust and debris have been thrown into the air and, much to your contractor’s chagrin, have crept into other places in the house that weren’t touched in the remodel. Now’s the time to do an all-inclusive clean. No, the cleaners won’t do your laundry for you, but they’ll do just about everything else, from polishing the floors to dusting the ceiling fans. The end-of-project clean is like a cleansing spa day for your home.


Final Walk-Through


The last walk-through ensures that you are completely satisfied with everything — and I mean everything — in your home. This is where you will have the chance to sit down and bring up all the odds and ends that you feel need to be addressed. This can be anything from “this faucet isn’t on straight” to “there’s a scratch on the new fridge” to “my shower isn’t draining correctly.”

Contractors may vary on when they hold a final walk-through, but in my experience, it’s scheduled after the homeowners move back in and have a chance to use the new space. Your contractor should’ve caught just about everything during his or her own informal walk-throughs throughout the remodel, but sometimes there are items that just don’t come to the surface until a house is lived in.


Warranty Begins


Most builders and remodelers have a warranty for their projects. The length and amount of coverage can vary, of course, but what remains constant is the promise to stand behind their work for any unforeseen circumstances that arise and need addressing. (Side note: If you’re looking at contractors right now, ask them about their warranty. This can be very telling of how they conduct their business. The more that contractors are willing to warrant their work — or the longer the warranty — the more effort they will put into getting the job done right the first time.)

For some contractors, the warranty formally begins after the final walk-through is hosted and the last payment is received. After that, some will stand behind any light fixtures that fizzle, appliances that break, tiles that come loose — you name it. In an ideal world, everything would work right the first time, and it would work right forever. In our world, however, there are bad manufacturing batches and recalls and oversights that may need to be taken care of. Fear not. If you have selected the right remodeler, these issues will be handled.


What else is involved in the Happily Ever After? Absolutely nothing. Take a deep breath in, let it out, look around your new space and smile, knowing that it’s all yours, to have and to hold from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, to love and to cherish till death do you part. You get the picture.


Sources: Houzz, Houzz, Houzz, Houzz


Dusty Rhodes Properties is the Best Realtor in Myrtle Beach! We do everything in our power to help you find the home of your dreams. With experience, expertise, and passion, we are the perfect partner for you in Myrtle Beach, South Carolina. We love what we do and it shows. With more than 22 years of experience in the field, we know our industry like the back of our hands. There’s no challenge too big or too small, and we dedicate our utmost energy to every project we take on. We search thousands of the active and new listings from Aynor, Carolina Forest, Conway, Garden City Beach, Longs, Loris, Murrells Inlet, Myrtle Beach, North Myrtle Beach, Pawleys Island, and Surfside Beach real estate listings to find the hottest deals just for you!

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Questions to Ask Before Hiring a Real Estate Agent
By Dusty Rhodes • November 2, 2026
Know what to ask before hiring a real estate agent. Learn to evaluate experience, qualifications, local knowledge, marketing, and negotiation skills in Myrtle Beach.
By Dusty Rhodes • October 19, 2026
If you're thinking about selling a home, you may be wondering: “Can I negotiate the real estate commission?” The short answer is yes, real estate commissions and agent compensation can be negotiable. But there's a lot more to the question than simply asking an agent to lower their fee. Before negotiating real estate commission rates, it's important to understand what you're actually negotiating, what services are included, how the compensation is structured, and whether a lower fee could affect the marketing, service, negotiation, or overall strategy you receive. As a Myrtle Beach real estate agent , I think homeowners should absolutely understand how real estate compensation works before choosing an agent. You should know what you're paying for, what services are included, and what you can reasonably expect from your agent. Here's what you need to know about negotiating real estate commission rates. Can You Negotiate Real Estate Commission? Yes. Real estate commissions are negotiable. There isn't one universally required commission rate that every real estate agent must charge. Compensation is something the parties can discuss and agree upon as part of the representation agreement. That means you can ask an agent: Is your commission negotiable? What services are included? What does your fee cover? Are there different service options? What marketing do you provide? How is buyer-agent compensation handled? Are there additional fees? What would change if I negotiated a different fee? Those are reasonable questions. In fact, I think homeowners should ask them. The important thing is to understand the entire value proposition rather than focusing exclusively on the percentage. Why Do Real Estate Agents Charge a Commission? Before negotiating a real estate commission, it helps to understand what the commission is actually paying for. A real estate agent's compensation can cover a significant amount of work before, during, and after the transaction. For a seller, that may include: Preparing a pricing strategy Performing a comparative market analysis Advising on property preparation Professional photography Marketing MLS exposure Digital advertising Social media marketing Showing coordination Buyer-agent communication Offer analysis Negotiation Inspection negotiations Appraisal issues Transaction coordination Communication with attorneys, lenders, inspectors, and other professionals Managing deadlines Problem solving Getting the transaction to closing And much of that work happens behind the scenes. The commission isn't simply a fee for putting a property on the MLS. How Much Is the Typical Real Estate Commission? There is no single standard real estate commission that every agent charges. Compensation can vary based on: The agent The brokerage The property The market The services provided The complexity of the transaction The agreement between the parties That's why you shouldn't assume that every Myrtle Beach real estate agent charges the same amount. You also shouldn't assume that two agents charging the same percentage are providing the same level of service. One agent may provide extensive marketing, professional photography, video, advertising, frequent communication, and hands-on transaction management. Another may offer a much more limited service model. The percentage alone doesn't tell you the whole story. What Does a Real Estate Commission Actually Pay For? This is one of the most important questions to ask. Instead of simply asking: “Can you lower your commission?” I'd recommend asking: “What do I receive for your fee?” For a seller, the answer might include: Pricing Strategy Your agent researches comparable properties and helps establish a pricing strategy based on the current market. Marketing Your home may be marketed through the MLS, online platforms, social media, photography, video, advertising, open houses, and agent-to-agent outreach. Negotiation Your agent helps evaluate offers and negotiate price and terms. Transaction Management Your agent helps keep the transaction moving after you accept an offer. Problem Solving When something unexpected happens, your agent helps you understand your options and communicate with the appropriate parties. Local Expertise An experienced local agent can provide insight into neighborhoods, buyer behavior, market conditions, and pricing that isn't necessarily obvious from an online home-value estimate. When you're comparing agents, these services matter. Can I Ask a Realtor to Lower Their Commission? Absolutely. There's nothing wrong with asking. A professional conversation might be: “Is there any flexibility in your compensation?” That's a reasonable question. However, you should also expect the agent to explain what their compensation covers and why they charge what they charge. If an agent agrees to reduce their fee, you should understand whether anything else changes. For example: Does the marketing change? Are professional photos still included? Is video included? Are advertising services reduced? Does the level of communication change? Are certain services no longer included? Is there a different service package? Does the agent's availability change? A lower fee isn't necessarily a problem. But you should know what you're getting in exchange. Should I Always Choose the Real Estate Agent With the Lowest Commission? I wouldn't. If you're selling a $500,000 home, the difference between two compensation structures may look significant on paper. But the real question should be: Which agent is most likely to help me achieve the best overall outcome? Suppose one agent charges slightly less but provides limited marketing and doesn't negotiate aggressively. Another agent charges more but has a strong marketing strategy, excellent communication, extensive local knowledge, and a proven ability to negotiate. The cheaper agent isn't necessarily cheaper in the end. A difference in sale price, concessions, repairs, or contract terms can potentially be much larger than the difference in the agent's fee. That's why I encourage sellers to look at net results and overall value , not just commission percentage. How Does Commission Negotiation Affect a Seller's Net Proceeds? This is where the conversation gets interesting. Let's say your home sells for $500,000. A lower commission rate may reduce the amount paid to your agent. But what matters to you as the seller is ultimately: How much money do I walk away with? For example, an agent who helps you achieve a stronger sale price, negotiate better terms, minimize unnecessary concessions, and avoid costly mistakes may create significantly more value than the difference between two commission rates. That's why I believe the better question isn't: “Who charges the least?” It's: “Who can provide the best overall value and help me reach my goals?” Can Real Estate Agents Offer Different Fee Structures? In some situations, agents may offer different compensation or service structures. The possibilities depend on the agent, brokerage, transaction, and services being provided. For example, an agent may structure services differently depending on whether the client wants: Full-service representation A more limited service arrangement Additional marketing Specialized marketing for a luxury property Different levels of advertising Other negotiated services The important thing is to get the agreement in writing so everyone understands exactly what is included. What About Buyer-Agent Compensation? This is an area that has changed significantly in recent years. Buyers working with a real estate agent generally enter into a written buyer representation agreement that addresses the agent's compensation. The amount and structure of that compensation should be clearly explained before you begin working together. In some transactions, the seller may agree to contribute toward the buyer agent's compensation. In others, the buyer may be responsible for some or all of it. The important point is that buyers should understand their agreement before making an offer , rather than assuming someone else will automatically pay their agent. If you're buying a home in Myrtle Beach, ask your agent: How are you compensated? What does our agreement say? What happens if the seller doesn't offer compensation? What would I potentially be responsible for? Can your compensation be negotiated? What services are included? These are all fair questions. Is Real Estate Commission Negotiable for Buyers Too? Potentially, yes. Buyer-agent compensation is addressed in the buyer representation agreement, and compensation can be negotiated between the parties. However, buyers should focus on the complete representation they're receiving. A buyer's agent may help with: Finding properties Market research Property analysis Neighborhood knowledge Offer strategy Contract negotiations Inspection negotiations Due diligence Appraisal issues Communication with the listing agent Transaction management Getting the buyer to closing Again, the lowest fee isn't automatically the best deal. What Should I Ask a Real Estate Agent Before Negotiating Commission? I f you're interviewing agents, I'd recommend asking these questions. 1. What is your compensation? Start with the obvious. You should know exactly what the agent is proposing. 2. What services are included? Don't assume every agent provides the same services. 3. What marketing will you provide? Ask specifically about: Photography Video MLS Social media Online advertising Open houses Email marketing Property websites Other promotional efforts 4. Are there additional fees? Ask whether there are any additional costs beyond the agreed compensation. 5. What happens if I negotiate a lower fee? If the agent offers a different rate, ask whether the services or marketing change. 6. How will you help me determine the right price? Pricing can have a major impact on the outcome. 7. How do you negotiate? Ask the agent how they approach offers, inspections, repairs, appraisal issues, and other negotiations. 8. How much experience do you have in my market? Local knowledge matters. Can I Negotiate a Real Estate Agent's Commission After Signing? This is where you need to be careful. Once you've entered into a written representation agreement, you shouldn't assume you can simply change the compensation whenever you want. Any changes should be discussed with your agent and properly documented according to the terms of your agreement and applicable law. That's why it's important to understand the agreement before you sign it. Don't be afraid to ask questions. If something isn't clear, ask your agent to explain it. Why Would a Real Estate Agent Agree to a Lower Commission? Every situation is different. An agent may consider factors such as: The expected sale price Property type Location Expected workload Marketing requirements Whether the client is buying and selling Multiple transactions Timing Complexity of the transaction But an agent also has real business expenses. Those can include: Brokerage fees MLS expenses Marketing Photography Signs Technology Insurance Licensing Vehicle expenses Advertising Administrative support Taxes And unlike a salaried employee, a real estate agent generally doesn't get paid simply for showing up. Compensation is tied to the transaction. That's something worth keeping in mind when evaluating a fee. Does a Lower Commission Mean Less Service? Not necessarily. Some agents may be willing to negotiate without reducing their service. Others may have different service levels or adjust what's included. That's why you should never assume. Ask. If an agent agrees to reduce their fee, ask: “Will anything about your marketing or services change?” Get the answer clearly understood before moving forward. What About Flat-Fee Real Estate Agents? You may also come across agents or companies advertising a flat fee instead of a percentage-based commission. This can sound attractive because you know the cost upfront. But once again, compare the entire service package . Ask: What exactly is included? Who handles showings? Who negotiates? Who handles inspections? Who communicates with the buyer's agent? Who manages the transaction? Is professional photography included? Is advertising included? What happens if the transaction becomes complicated? A lower upfront fee may be appropriate for some sellers. For others, full-service representation may provide more value. There's no one-size-fits-all answer. What I Would Look At If I Were Selling a Home If I were interviewing agents to sell my own home, I wouldn't make commission the first question. I'd want to know: 1. How would you price my house? 2. What is your marketing plan? 3. How will you get buyers' attention? 4. How well do you know my neighborhood? 5. How do you handle negotiations? 6. What happens when something goes wrong? 7. How will you communicate with me? 8. What exactly is included in your compensation? 9. Are there additional fees? 10. What do you believe you can do for me that another agent can't? Then I'd look at the compensation. That's because I want to know what I'm getting before deciding what I'm willing to pay. Real Estate Commission Negotiation in Myrtle Beach The Myrtle Beach real estate market has its own set of considerations. The Grand Strand isn't one single market. There are major differences between: Myrtle Beach North Myrtle Beach Carolina Forest Conway Surfside Beach Murrells Inlet Socastee Market Common Grande Dunes Barefoot Resort Golf communities Intracoastal Waterway communities Oceanfront and second-home properties The type of property you're selling can also affect the marketing strategy. Selling a primary residence in Carolina Forest isn't the same as selling an oceanfront condo. Selling a luxury home isn't the same as selling an entry-level property. That's why I believe compensation should always be considered alongside the specific strategy and service you're receiving. The Real Question Isn't “Can I Get a Lower Commission?” Yes, you can ask. But I'd encourage you to take the conversation one step further. Instead of asking only: “Can you lower your commission?” Ask: “What value am I getting for your fee?” That's a much better conversation. Because ultimately, your goal isn't to hire the cheapest real estate agent. Your goal is to make the best financial decision possible. For a seller, that means looking at the entire transaction: Sale price + negotiation + marketing + terms + service + expenses = your overall result. And for a buyer: Representation + negotiation + guidance + market knowledge + transaction management = the value of your agent. My Perspective as a Myrtle Beach Real Estate Agent I've been in the real estate business for more than 10 years, and one thing I've learned is that every client and every transaction is different. I don't expect someone to hire me simply because I'm an agent. I expect them to ask questions. I want clients to understand what they're paying for, what services I provide, how I approach the market, and what I believe I can do for them. And if someone wants to discuss compensation, I'm happy to have that conversation. I think that's how it should work. At the same time, I don't believe the lowest commission automatically equals the best deal. If I'm selling your home, my goal isn't just to get it listed. It's to help you develop the right strategy, attract qualified buyers, negotiate effectively, navigate the transaction, and ultimately get you to the closing table with the best overall outcome I can reasonably help you achieve. Frequently Asked Questions About Real Estate Commission Negotiation Can you negotiate real estate commission? Yes. Real estate compensation is negotiable, and the specific terms should be discussed and documented in the applicable representation agreement. What is a reasonable real estate commission? There isn't one universally required commission rate. Compensation varies based on the agent, services, transaction, property, and agreement between the parties. Can I negotiate my Realtor's commission? You can ask whether the agent is willing to negotiate their compensation. If changes are agreed upon, make sure you understand what services are included and get the terms in writing. Should I choose a real estate agent based on commission? I wouldn't recommend choosing an agent based solely on commission. Consider experience, local knowledge, marketing, communication, negotiation skills, service, and overall value. Can buyer-agent compensation be negotiated? Yes. Buyer-agent compensation is addressed through the buyer representation agreement and can be negotiated. Buyers should understand exactly what they may be responsible for before entering into an agreement. Can a seller negotiate what they pay toward buyer-agent compensation? The seller and buyer can negotiate transaction terms, including whether the seller is willing to contribute toward the buyer's agent compensation, where permitted and agreed upon. What should I ask before agreeing to a real estate commission? Ask what services are included, how the property will be marketed, whether there are additional fees, how negotiations are handled, and whether anything changes if the compensation is adjusted. The Bottom Line: Can You Negotiate Real Estate Commission Rates? Yes, you can negotiate real estate commission rates and agent compensation. But don't stop at the percentage. Ask what you're actually receiving for the fee. Compare agents based on: Experience Local market knowledge Marketing Communication Negotiation Service Transaction management Problem solving Overall value A lower commission may save you money. But the right agent may also help you make more money, avoid costly mistakes, negotiate better terms, and navigate problems that could otherwise cost you significantly more. The goal shouldn't be to pay the lowest possible fee. The goal should be to get the best overall value for the money you're paying. If you're thinking about selling a home in Myrtle Beach, Carolina Forest, North Myrtle Beach, Conway, Surfside Beach, Murrells Inlet, or anywhere along the Grand Strand , I'd be happy to sit down with you, explain how I approach the sale, and answer your questions about compensation and services. You don't have to make a decision simply because we talk. You should have enough information to decide whether I'm the right agent for you.
What Does a Real Estate Agent Actually Do?
By Dusty Rhodes • October 5, 2026
What does a real estate agent actually do? Learn the responsibilities of a buyer's or listing agent and how a Myrtle Beach REALTOR® helps from start to closing.